Company branding for Activity Group AG
Artwork by Silviu Stefu
We are proud to announce our collaboration with Activity Group AG by showing this piece of work born from a very fruitful cooperation. We had a lot of fun working on this company branding process along with some work on their website trying to create not only the logo, but the overall image. The colors are calm, friendly and gives confidence while the curves and circles signifies a dynamic spirit.
As you can see on preview images, the typeface used is modern with sans-serif charcaters. For this company branding we used fonts like Kelson Sans and Titillium.
Everyone knows about cancer but how many people actually want it? Branding is about getting your prospects to perceive you as the only solution to their problem. Once you’re perceived as ‘the only,’ there’s no place else to shop. Which means your customers gladly pay a premium for your brand. – Rob Frankel
Just as Rob Frankel is saying, this is what we wanted for Activity Group AG company branding. We wanted to make prospects become customers and become wealthier people by traveling.